Good Design / 好设计：
1. is a good investment. / 是一项好投资。
This originally started as “Good Design is Good Business”courtesy of Thomas J. Watson. However in today’s commercial environment, most people understand this concept. Unfortunately not many actually see it as an investment that has tangible returns. Therefore most Return on Investment (ROI) calculations can be applied here. This means there has to be risk assessments, planning, budget controls, and long term goals set out. Design should never be just about making something look good and flogging it for extra cash.
2. is all encompassing. / 无所不包。
Good design is all encompassing and unifying. It should not just be about the product or look. It should include every single aspect that revolves around aproduct, including things like user interface, packaging and branding etc.
3. does not exist in vacuum. / 并非存在于真空之中。
Nothing comes from nothing. The best designs works best for the context it was developed in. Good understanding of user needs, a critical insight on a problem, and a well-defined brief is important for producing the good design.
4. satisfies all requirements. / 满足所有要求。
A design solution cannot be successful if it does not satisfy all the requirements of the user, business and development constraints. This is more about prioritizing rather than about compromise. Pick your fights, learn to negotiate, and make sure you win the war not the battle.
5. is beautiful. / 是漂亮的。
Not much needs to be said here, except our visual sense is one of the strongest of our 5 senses. There is no justification for ugly and over styled products. In other words you cannot polish crap. So it is better to be self-critical always, rather than face the consequences when the market tells you otherwise.
6. is innovative, logical and clever. / 是创新的、合乎逻辑的、聪明的。
Good design does not stop at being beautiful. Good design goes beyond aesthetics, as it also needs to be an innovative and clever solution that evokes an emotional response from the user. Good design just makes sense.
7. is intuitive and uncomplicated. / 是直观而简单的。
Leonardo Da Vinci said, “Simplicityis the ultimate sophistication”. Making a product simple to use, intuitive and uncomplicated is probably one ofthe hardest things for a designer to do. It requires passion and dedication at every stage of the products’ development cycle.
8. is strategic. / 具有策略性。
This is the last and the most important one. Design can and should be applied in all aspects of an organization. My favorite thought is that, Design should be a vital function in any organization, just like finance, accounting or logistics etc. This way Design is involved at the highest level of decision-making, and part of why an organization exists.