Value of Design report released 设计的价值报告结果揭晓

value of design

 

 

 

 

 

 

 

 

 

 

 

A nationwide study into design’s economic contribution to New Zealand’s economy was released today. The ground-breaking research shows that during the last year alone design contributed $10.1b to New Zealand’s GDP (approximately 4.2 per cent).

一项就设计对新西兰经济发展所做贡献的全国性研究结果于今日揭晓。突破性研究表明,仅过去一年,设计就已为新西兰的国内生产总值做出了101亿美的贡献(约占总产值的4.2%)。

The results of the Value of Design report, which was started in 2013, launched on 26 July in Wellington by Hon. Steven Joyce Minister of Finance.

设计价值报告的结果,是在 2013开始,于7月26日由财政部部长Steven Joyce

在惠灵顿启动。

The study was undertaken by PwC and commissioned by a national design consortium DesignCo, which comprises Massey University’s College of Creative Arts, the Designers Institute of New ZealandOtago Polytechnic School of Design, NZTE (Better By Design programme), AUT School of Art and Design, the Auckland Co-design LabCallaghan Innovation and Victoria’s University’s School of Design.

研究是由普华永道开展并受到国家设计协会designco的委托,其中包括 梅西大学创意艺术学院、新西兰设计师协会、 奥塔哥理工学院、新西兰贸易发展局(设计让计划更美好)、AUT艺术设计学院、奥克兰协同设计实验室、卡拉汉创新和维多利亚设计学院。

Professor Claire Robinson, convenor of DesignCo, said at the launch of the research today: “There is a strong correlation between national prosperity, economic growth and a thriving design sector. International evidence confirms that design leads to more competitive firms making and selling higher value products and services.

在今天研究发布会的现场,会议召集人Claire Robinson教授说:“国家繁荣、经济增长和蓬勃发展的设计部门之间有强烈的相关性。国际实例证实,设计会使企业更具有竞争力,同时制造和销售更高价值的产品和服务 。”

“The research reveals that if design were treated as an individual industry its contribution to the New Zealand economy would be larger than agriculture and on a par with retail trade ($10.6b), and food, beverage and tobacco product manufacturing. The sector also provides approximately 94,200 FTE design positions in New Zealand, roughly 4.4 per cent of employment,” Professor Robinson said.

鲁滨孙教授称:“研究表明,如果设计被视为一个产业,那么它对新西兰经济的贡献将超过农业和零售贸易面值($ 106亿),以及食品、饮料和烟草产品的制造。该部门在新西兰还提供约94200 FTE设计职位,大约4.4 %的就业,”

The study indicates a broadening use of design as an effective process – in exporting firms, technology, health, conservation, the public sector and within cities.

研究表明,在出口企业、科技、健康、节能、公共部分及城市内部扩大设计的使用范围是有效的。

Ludo Campbell-Reid, general manager of the Auckland Design Office and Design Champion for Auckland said: “There is a global movement that is centred on cities that are transforming themselves through people centred urban design. Think Melbourne, Vancouver, London, Barcelona, Bilbao, Portland, Seattle, Helsinki and Copenhagen. Each of these cities has pursued a deliberate programme of economic revitalization and urban renewal based around design led thinking. Great design is all about the value add: good for the environment, good for business, good for attracting talent and critical for social cohesiveness”.

奥克兰设计公司总经理兼奥克兰设计冠军Ludo Campbell Reid表示:“这是一个集中在城市的全球性的运动,通过以人为本的城市规划设计来改变自己的城市。就墨尔本、温哥华、伦敦、巴塞罗那、毕尔巴鄂、波特兰、西雅图、赫尔辛基和哥本哈根而言,每一个城市都围绕着以设计为主导的思想,进行经济振兴和制定深思熟虑的城市复兴的方案。伟大的设计就是它所带来的附加价值:有益于环境的维护,有助于业务的发展,有吸引人才的优势,是增强社会凝聚力的关键”。

In the private sector, the study highlights through case studies design’s significant impact on firms such as Gallagher Industries in New Zealand’s agricultural sector, Xero, Fisher & Paykel, Air New Zealand, Imake, Allbirds shoes and Goodnature. In each, design has played a significant role in their success.

该研究通过案例研究强调了在私营部门设计的重要性,设计对新西兰农业中的加拉赫工业、Xero的企业产生的重大影响,斐雪派克,新西兰航空,Imake, Allbirds shoes及 Goodnature 设计对每一个公司的成功都起到了显著作用。

In the public sector, the study indicates a greater use of design’s methodologies and insights, with more and more public sector organisations, including IRD, MBIE and MPI establishing service design teams to improve government services to citizens.

在公共部门,研究表明,随着越来越多的公共部门机构,包括税务局、边界积分方程法和MPI建立服务的设计团队能够提高政府对人民的服务效率。

In the same vein, MBIE and the Auckland Council have jointly established theAuckland Co-design Lab, a joint initiative based in south Auckland, which provides a neutral space to co-design cross-sector collaborative approaches, in order to create radical, system-level solutions to seemingly intractable social and economic problems.

同时,边界积分方程法和奥克兰政府共同建立了奥克兰协同设计实验室,坐落在南奥克兰,为共同设计跨部门的协作方法提供了一个中立的空间,为了解决看似棘手的社会和经济问题创造系统的解决方案。

The study also argues that urban design has a critical role in ensuring a city is a place where people want to live and visit.

研究还认为,城市规划设计在确保城市的宜居及游览方面起到了至关重要的作用。

Among DesignCo’s recommendations for future actions are:

  • Treasury to develop a national design strategy in collaboration with the New Zealand design sector.
  • Establish and fund a body similar to the UK Design Councilresponsible for the strategic coordination of design in New Zealand, bringing together the design industry, research and education.
  • Establish a programme of business support for the use of design by SMEs, similar to the NZTE Better by Design programme.
  • Increase targeted funding support for design-led service transformation in the public sector.
  • Widen the current conceptualizationof STEM to include creative arts subjects such as design and creative media production, and increase the EFTS funding for these subject areas.
  • Establish a dedicated research fund for design researchers to access, and infrastructure to support the allocation of funds (separate from science, health or arts funding).

Professor Robinson said: “DesignCo partners will continue to connect with the constituent parts of the New Zealand design eco-system in a systematic and regular manner, telling the story of New Zealand’s design excellence, rectifying the paucity of information about the design sector and gathering statistical data on the value and impact of design in New Zealand.

“We are convinced that the government are an essential partner in ensuring design’s potential in New Zealand is fully realised. We look forward to working with them to implement the recommendations,” she said.

Design.co对未来行动的建议如下 :

  • 财政部门与新西兰设计部门合作制定一个国家设计策略。
  • 建立类似英国设计委员会的基金机构,负责设计新西兰的战略协调,把设计行业、教育行业及研究部分汇集起来。
  • 建立为中小企业设计的业务支持计划,类似于我局的“设计让方案更美好”的计划。
  • 在公共部门增加有针对性的资金支持,设计主导的服务转型。
  • 扩大目前的STEM的概念化,包括创意艺术学科如创意媒体设计生产,并增加这些学科的地区EFTS资金。
  • 建立设计师专用的设计研究基金,以及使用这些基金的相关行政配套

(与科学、健康、艺术 资金分开)

  • 鲁滨孙教授说:“designco合作伙伴将继续以系统的、正规的方式与新西兰的设计生态系统联系起来,讲述新西兰优秀的设计故事,纠正设计部门信息缺乏的弊端,收集关于新西兰设计价值及影响的统计数据。

鲁滨孙教授补充道 :“我们深信,政府是确保新西兰设计潜力充分实现的重要合作伙伴。我们期待着与他们一起执行这些提议,”

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