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Managers are finding breadth outscores depth in design and engineering knowledge requirements. Employers complain that it is difficult to get the breadth of skills required for industrial problem solving. Adaptability (keeping up with changes and where practical being ahead of them, innovation) and practical skills rank high with today’s employers.
管理者们日益感到对于设计及工程知识的广度要求超过了深度要求。雇主们抱怨难以获得解决工业问题所需要的广泛技能。适应性（即跟上变化并找到其未来实用性所在，创新）和实用技能在当今雇主眼中非常重要。
Employees with a depth in their design and engineering discipline, plus breadth in related studies are the key to innovation in the work place Managers who enable the employees to be innovative are the future of successful manufacturing.
具备深度设计和工程知识而又对关联学科有广泛了解的雇员是职场中创新的关键；而能够激发员工创意的管理者则是成功的制造业的未来。
Design Led Product Development (DLPD) is the study that most closely aligns with the employer requirements and a rapidly changing economy and consumer world. Its coverage of design, engineering, marketing and business management areas, which are required by employers, makes this study option unique.
以设计为导向的产品开发（DLPD）是与雇主要求和瞬息万变的经济和消费世界结合最紧密的学科。它涵盖了雇主所要求的设计、工程、市场营销和商业管理方面技能，使其成为一个独特的学科方向。
Another reason is because graduates are encouraged to think holistically about problems and to identify opportunities. They learn to define a problem, look for alternative possibilities, select the most appropriate way forwards, design, develop and test it. They also consider the multiple factors associated with the product’s context and user interactions.
另一个原因则是，当今大学生受到鼓励去全面地考虑问题、发现机遇。他们学习去界定问题、寻找其它可能性、选取最适合的前进方向、设计、开发和实施测试。他们也会考虑与产品的语境及用户交互有关联的多重因素。
DLPD designers and engineers are specialists in simplifying complexity, resolving ambiguity and being creative within defined boundaries. They learn to translate the languages spoken by the various disciplines that are involved in inter‐functional development projects. Very often specialists in other disciplines cannot understand or appreciate one another’s perspectives. DLPD designers are able to improve collaborations across R&D, manufacturing, shop floor and sales and marketing staff, remove ambiguities and lead inter-functional projects. They also appreciate business and organizational matters of scheduling and finance and the social and environmental implications of products andservices.
DLPD设计师和工程师是简化复杂事物、解决歧义并在界线分明的领域中创新的专门人才。他们学会理解跨功能开发项目涉及到的各个学科所使用的不同语言。其他学科的专家经常无法理解或领会另一学科的视角。DLPD设计师则能够改善研发、生产、工人与市场销售人员之间的协作，消除歧义，领导跨功能项目。他们也重视计划调度和财务等商业及组织事宜，以及产品和服务的社会和环境意义。
“In the automotive industry, there are not enough broad gauge engineers and designers with multiple skill sets,” says recruiting firm Barton Group in Michigan, USA.
美国密歇根州的猎头公司巴顿集团就声称：“汽车行业内缺乏足够的具备多种技能的工程师和设计师。”
Recently there has been a rise in preference for generalists over specialists in industry. In their experience, employers want design and engineering graduates who have a flexible approach to problem solving, have experience in meeting deadlines and appreciate the need to design and make meaningful, profitable products. Specialists are less preferred due to their narrow outlook and, often, lack of creativity. Successful product developers are able to keep abreast of the latest innovations in their field and be able to connect across disciplines.
近来出现一种趋势，工业界更偏爱通才而非专才。以雇主们的经验，他们所想要的设计和工程专业毕业生是这样一种人才：他们能够灵活解决问题，拥有如期完成任务的经验，而且明白设计和制造出有意义、能盈利的产品的必要性。专才则因为眼界较窄且常常缺乏创意而不太受到青睐。成功的产品开发员能够与所在领域中的最新创意并驾齐驱，并且跨学科连通。
The demands of today’s industrial world and global problem solving requires this breadth of skills.
当今工业界的需求和全球性问题的解决都需要这种广泛的技能。
- Product Development Studies for Professionals involved in innovative product change and value added manufacturing.
面向产品创新变革和增值型制造业参与者的产品开发研究课程
This is the only programme of its type in China/Australasia. Its uniqueness is founded on the opportunity for participants to focus on specific areas of product development including product innovation management, practical finance and product design. Other courses do not have the range of design, management and engineering papers to choose from.
这是中国/澳大利亚唯一的同类课程。其独特性在于，课程参与者有机会重点研究产品开发的某些方面，包括产品创新管理、实用财金知识和产品设计等。而其他课程则不会提供包含设计、管理和工程在内的一系列可选项。
Project based courses, workshops and seminars of various duration are planned to introduce, or develop existing knowledge, in the areas of DLPD.
本课程计划引进为期不同的DLPD领域项目式课程、工作坊和研讨班，或者拓展现有的相关知识。
Coaching for specific projects or personnel is planned and will be performed in the workplace or the TD+ workshops.
课程会在工作地点或TD+工作坊内为特定项目或人员提供辅导。
Longer term consultancy is available to work with a whole employee group to permeate the employment culture at all levels and so develop an ‘in house’ thinking design environment and DLPD approach to future projects.
我们也可提供更长期的顾问服务，与整个雇员团队一起工作，以使知识和理念渗透进工作文化的所有层面，从而形成一种企业“内部”的思维设计环境和处理未来项目的DLPD方法。
- Resulting in 课程效果：
- A sound understanding of what drives successful product innovation and management.
透彻理解成功的产品创新和管理的驱动因素。 - An ability to work within, and lead, inter-disciplinary teams, focused on product innovation and development.
有能力融入并领导专注于产品创新和开发的跨学科工作团队。 - An understanding of the elements required and an ability to define the needs of a specific project to take a product or service to the market successfully.
理解界定具体项目的需求所需要的元素，并具备这种界定能力，以成功将一项产品和服务推出市场。 - Research skills and an ability to use this research in ways to enhance the success of project.
获得调研技巧和能力，能够运用这一研究提高项目的成功率。 - A socially responsible commitment to sustainable manufacturing processes, human resource management and ethical marketing procedures.
致力于施行符合社会责任的可持续性制造流程、人力资源管理和伦理营销程序。
- What are the key learning elements of the programme?
本课程的关键学习要素是什么？
Students learn the basics of product innovation management. What underpins product development, in an industrialor commercial context, and specific areas of product development processes, methods, design and industrial management.
学员学习产品创新管理的基础知识。了解在一个工业或商业语境中，构成产品开发以及产品开发流程、方法、设计和工业管理特定方面的基础是什么。
- Unique aspects of the programme?
本课程的独特之处是什么？
A research Capstone project forms a core part of the programme. Most projects are industry based and are supported by a specific company. This provides students with a “real life” opportunity to apply their knowledge and further their learning in a commercial environment. Compulsory industrial practical work.
课程的核心是结业调研。大部分项目以产业为基础，由特定的公司提供支持。这将为学员提供实战机会去运用所学，并在商业环境中进一步深化其学习。行业实践为本课程的必修部分。